Operations & Growth Systems for Established Businesses
I help owners of $1M–$10M service businesses eliminate the operational chaos that's keeping you stuck — with systems, automation, and AI built by someone who's spent 35 years doing this at scale.
35 years across airlines, automotive, and enterprise tech · Atlanta-based · Work with clients across the US
You've built something real. Revenue's there. Customers keep coming. But something's off.
You're answering calls you shouldn't answer. Quoting jobs you shouldn't quote. Chasing staff who should know what to do without you. Your CRM is a mess — if you even have one. You've got software you're paying for that nobody uses. Leads are slipping. Follow-up is inconsistent. And every time you sit down to fix it, another fire starts.
You don't need another AI tool. You don't need another agency. You don't need another course.
You need someone who's been inside real operations — enterprise and small business — who can walk in, see the mess for what it is, and tell you exactly what to fix, in what order, and what to leave alone.
That's what I do.
Service businesses doing $1M–$10M in annual revenue. Trades, medical, legal, logistics, franchise operators, professional services. 5–50 employees. Built over years, not months.
You've been running this for a decade or more. You understand your business better than anyone. You're not scared of technology but you don't want to become a tech project manager. You want someone who gets it and just makes it work.
You've hit a wall. Growth has stalled, or it's growing but you're drowning. You know the current way of working doesn't scale. You're ready to invest in fixing it — but only with someone who won't waste your time or your money.
$750
A structured deep-dive. I spend 2 hours with you, analyze your business with AI-assisted tools, and deliver a written plan identifying your top operational bottlenecks, highest-ROI fixes, and a prioritized roadmap. You walk away with a plan you can execute yourself — or hire me to implement.
Book the Audit$3K–$15K
Fixed-scope engagements to fix specific problems: CRM setup, workflow automation, AI voice agents, chatbot deployment, systems integration, or full operational overhauls. I do the work. You get results.
See implementation services$1K–$5K/month
For owners who want an operations partner on ongoing retainer. Monthly improvements, new automations, optimization, and a trusted second brain. Like having a fractional COO without the $15K/month price tag.
Explore retainersCustom quoted
If your website, hosting, or digital foundation is part of the problem, I fix that too. Delivered through WebNest Creations.
See web services35 years inside Fortune 500 operations: airlines, automotive, enterprise software, program management, systems architecture. I've seen how good operations compound and how bad ones silently bleed companies dry. Same principles apply to a $3M HVAC company as a $3B airline — most small businesses just never had someone with this background pay attention to them.
AI is powerful where it fits and wasteful where it doesn't. I'll tell you which is which. You won't get sold an AI agent you don't need, and you won't get told "no" on automations that'd save you 20 hours a week.
I'm not here for a one-shot project and ghost. Most of my clients start with an audit, do one project, then put me on retainer. Because the work compounds, and so does the relationship.
$750
We walk through your business. Your day yesterday. Where your time went. What's breaking. I record everything. No pitching. Just listening and asking the questions most consultants skip.
I feed the full transcript into my analysis system — trained on frameworks from 35 years of systems and operations work. It surfaces patterns, bottlenecks, and ROI opportunities. I review, refine, and cut anything that's a stretch.
A written plan built for your business. Executive summary. Priority matrix. Tool recommendations. Quick-win actions for the first 30 days. Financial impact estimates. It's the kind of deliverable you'd expect from a $10K engagement.
We walk through the report together. I explain each recommendation. You ask questions. At the end, I'll ask: "Do you want to implement these yourself, or would you like help?" Most clients want help. Some don't. Either way, you own the plan.
After the review call, I hand you a private AI agent loaded with your full transcript, your report, and your implementation plan. When you hit a wall at 11pm, you ask it. It knows your business. It's yours to keep.
I'm Hendro Greeff. I spent 35 years building systems and running programs inside large, complex organizations — airlines, automotive manufacturers, enterprise software companies. Program management, systems architecture, security, operations, digital transformation.
Three years ago, that chapter ended. Since then, I've been building my own businesses — event rentals, SaaS tools, websites, consulting — and along the way I realized something: every small business owner I talked to was drowning in exactly the kind of operational chaos I'd spent my career fixing at enterprise scale.
The skills transfer. The principles are the same. The businesses that need this help the most almost never get access to it — because people with my background don't usually come work on their scale of problem.
I do. That's why I built this.
Based in Atlanta. Work with clients across the US.
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